AIMG APAC - How TWE is Transforming the Wine Industry with GenAI
How Treasury Wine Estates is Transforming the Wine Industry with GenAI
SPEAKERS
Adele Felsch - Director Portfolio Strategy and Commercial Planning
Maddie Simic - Global Insights & Planning Manager
Treasury Wine Estates (TWE) is always looking for opportunities to integrate artificial intelligence across the business in ways that support their strategic priorities and add value.
The company recently collaborated with the team at GPTStrategic - Generative AI-powered Solutions to develop a solution using GenAI to help them distill their consumer data into valuable insights.
The output? Their new AI Assistants Aivi and Viti! Unique to TWE, Avi and Viti are powered by their research data and allow them to efficiently analyse and interpret the information to ensure their strategies are informed by rich consumer insights.
TWE put consumers at the heart of everything they do, and it’s something that’s always front of mind in their decision making.
The initiative was driven by Adele Felsch and her team, who was recently recognised at the 2024 TWE Annual Awards, taking home the Innovation Award for her work on this project.
ABOUT AIMG APAC
Welcome to AI Insiders, the exclusive virtual series hosted by the AI Marketers Guild…now expanding to the Asia Pacific region for monthly catch-up on the latest technology and marketing trends in India, South-East Asia, Australia and NZ.
Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from an incredible line-up of guest speakers.
Marketers in the APAC region have built their own playbooks to cater to their unique consumer problems and needs, and AIMG APAC has been extended for us to share and collaborate in our unique marketing landscape.
AI is sweeping changes across organisations - affecting business operations, sales, marketing and customer excellence, and more often than not, marketers are seen as gatekeepers who test, build and scale. And at AIMG APAC, we aim to help marketers understand the applications of AI and deep-dive into strategic decision making and bringing in best practices of what works and doesn’t.
Upcoming dates without speakers will be community conversations moderated by AIMG's organizers)
Why You Should Attend
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
Past speakers we've had include:
10/18/23: Gary Kibel of Davis+Gilbert discussing legal issues around AI ads
10/25/23: Matt Cross of Harvest Chocolates sharing ideas on incorporating AI into his business
11/1/23: Judy Shapiro, CEO, Topic Intelligence & engagesimply on The AI Trust Gap
11/8/23: Paul Greenberg on using AI for video creation
11/15/23: Dana Hork of Beers with Friends and MK Luff on AI tools and processes that help run agencies
11/29/23: Michelle Vincent, CEO, Mofilm
12/13/23: Tameka Kee, Ad Futurist on what marketers should expect from AI in 2024
1/24/24: Paul Chaney and Kristina Martin, AI Marketing Ethics on... AI Marketing Ethics
2/7/24: Donnovan Andrews, Global Consulting Principal - AI, Ogilvy Consulting
2/14/24: Ian Forrester and Stephanie Blair, DAIVID on Super Bowl ad rankings
2/28/24: Vanessa Camones, CMO, Helm.ai
4/3/24: Matt Britton, CEO, Suzy on using AI to unleash the power of research
4/10/24: Iain Thomas, Co-Founder, Sounds Fun on Culture & Technology: Storytelling Through Innovation
4/17/24: Lan Phan, CEO, Community of Seven on Learning in the Age of AI
5/22/24: Elaine Zelby, Co-Founder & CRO, Tofu on using AI in GTM workflows
5/29/24: Catharine Montgomery, Founder & CEO, Better Together on combatting bias in AI
6/12/24: Debra Aho Williamson, Chief Analyst, Sonata Insights on AI trends
6/26/24: Judah Phillips, CEO, SmartCurrent on AI analytics