Expand Your Brand Workshop
Learn how to take your branding from boring to brilliant, so people see YOU when they see your marketing visuals.
Much like the advice that says to dress for the job you want, having your marketing visuals tailored to your personality, expertise, and approach will help you dress for the world-changing work you’re already doing.
In this workshop, you’ll learn about…
My Brand Expansion process that I use with all my clients, and how it saves them from having been Branded & Stranded!
How to identify where your brand lacks consistency and distinction, and why this is important to your audience
How to think about visual consistency so it’s not overwhelming
What visual touchpoints make sense for your business
The relationship between Brand Consistency and Brand Alignment, and why one usually trips up the other
How to lay the foundation for Brand Expansion by exploring your brand values and personality
Why I focus on your branding feeling authentic, rather than chasing market research
How we can transform abstract ideas and feelings into the next level of your visual identity
After this workshop, you will be able to…
Identify where your brand lacks consistency and distinction
Begin to describe the next level of your brand
Know what your next step is to Expand Your Brand
This workshop is for you if:
You feel lost or uncertain with your marketing visuals, unsure of your design choices, and tired of seeing the same generic Canva elements everywhere
You have basic branding in place (logos, colors, fonts, website), but you’re never quite sure how to use it, or part of it feels off
You and your business are closely intertwined, and how others see your business is tied to how others see you (AKA a personal brand)
You feel like there is a disconnect between the level of expertise you bring to your clients and the impression that your marketing is giving.
You're ready to start imagining what your visual branding could be
Don't miss this opportunity to transform your branding into a resonant visual identity, leaving a lasting impact on your audience!
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Sliding Scale
I am testing out Lu.ma's Flexible Pricing function. I understand that we all have different needs and income levels, and I know what a difference it can make to have pricing options.
I trust you to discern what price works for your budget and circumstances, and I don't need to know why you choose what you choose.
Here's a very basic guide:
$35 - My business is new, and/or money is tight right now.
$50 - (Actual price) I can afford the true price of this workshop.
$65 - I can afford the price of this workshop and I want to help make it accessible to others.