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Erin Blaskie: Turn content marketing into a powerful content engine

Hosted by Andrei Zinkevich, Erin Blaskie & Vladimir Blagojevic
 
 
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SIGN UP TO LEARN:

  1. What a content marketing flywheel is.

  2. How to build a content marketing strategy.

  3. How to use the halo or network effect in your distribution and so much more.

ABOUT ERIN

Erin Blaskie is a fractional CMO and marketing advisor to startups and scaleups.

In 2004, she founded one of the first virtual assistance businesses in Canada. Her very first client was a startup in Silicon Valley that she worked with until they were acquired by Ancestry.com for $100M.

In 2008, Erin pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films.

As social media rose in popularity, she worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans.

In 2017, Erin joined L-SPARK, a B2B SaaS accelerator, where she led their marketing and community-building efforts while also advising and mentoring the startups in the program. In 2020, Erin then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire.

In the media, Erin's work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more.

Erin is also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.

RESOURCES