Dennis Yu: How to Generate MASSIVE Influence and warm B2B Leads
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Generating warm leads requires building authoritative content with the publications and figureheads in our industries.
Often, our teams touch on this via PR, SEO, social media, webinars, speaking, and related content marketing efforts.
Let's go through the steps within the Content Engine, so you can have this system working for your brand.
Walk away with practical steps with live examples on how to take your content efforts from just a calendar approach of making X pieces of content to a performance approach of evergreen content that generates good leads.
ABOUT DENNIS
Dennis Yu is a former analytics executive at Yahoo! and now helps B2B companies drive leads via Facebook ads. Since 2007, his team has spent over a billion dollars on Facebook ads for marketing technology companies such as Marketo and Infusionsoft, plus marketing agencies.
We will cover the 3 stage funnel that is working well for Facebook ads-- square video storytelling for awareness, lead forms, and website visits for consideration and remarketing for conversion.
Walk away with a step-by-step checklist you and your team can implement immediately. Learn the most common reasons why Facebook may be penalizing your account or why your CPLs are so high.
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