Darrell Alfonso: How to use marketing operations to reduce friction points in the sales funnel
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Marketing ops can drive true business impact by reducing friction for both internal and external customers.
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ABOUT DARRELL
Darrell is an award-winning marketer and Martech professional. He was named one of the top Martech Marketers to Follow in 2020, won the Fearless Marketer award in 2018, is a 2X Marketo Champion, and is a certified Salesforce Administrator.
He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences.
Darrell is a frequent speaker at martech events, and regularly posts thought leadership content on Linkedin and Twitter.
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