Candyce Edelen: From LinkedIn connection to meaningful conversation - how to turn cold leads into relationships and sales opportunities
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This session presents a framework to get exponentially better results from your prospecting efforts on LinkedIn. Using this methodology, Candyce was able to get 500 new connections and book 125 sales calls and gain 27 qualified opportunities in just 6 months.
Connect with key players on LinkedIn.
Engage leads in meaningful dialogue.
Book more initial sales meetings.
Nail the first conversation
ABOUT CANDYCE
Candyce is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004.
In 2007, she launched PropelGrowth and enjoyed 10 years of growth from inbound leads based on thought leadership she was publishing and existing relationships in the financial industry. But in 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network. They didn’t have a big travel or conference budget, so meeting people in this new industry was tricky.
Candyce had to generate new sales quickly (if she doesn’t sell, her team doesn’t eat). She hates cold calling with a passion. So she started researching LinkedIn lead generation techniques. After a bit of trial and error, she landed on a strategy that worked really well. Within 6 months, she made 500 new connections and booked 125 sales calls, using only LinkedIn (no ads, no promotional dollars). It worked so well, she created a master class to help B2B sales and marketing teams replicate her methodology and her results.
RESOURCES
This talk is sponsored by our partner, Upthrust.
Upthrust is a #1 international growth office that focuses on full-funnel growth marketing, performance marketing and building better digital experiences that actually convert.
We work from different locations in Europe and both larger SMEs and corporates around the globe. Our team combines working remotely and on-site, actively transferring knowledge to your team.
Upthrust is part of Customer Collective (www.customercollective.eu), a leading growth acceleration eco-system in Europe.