Branding for Bootstrappers w/ Najva Sol [APAC]
***Second session with APAC-inclusive timing***
So many of us know that "branding" is more than a logo or a catchphrase, but how do you nail it without spending $$$ or days overwhelmed with research?
Distilled from years of consulting sessions, Najva built this workshop to serve as a streamlined branding framework that any founder can rapidly implement. Think of it as Minimum Viable Brand Strategy.
***Due to the hands-on nature of this workshop, limited seats are available.***
👉🏽 Commitment: Please only sign up if you are going to SHOW UP. There's a tiny homework assignment in advance, too.
🤓 Best for: Founders without a brand department, especially those nearing a launch or redesign.
🤖 During the call: This is hands-on, so that means be prepared to talk + show face on camera. (Tiny kids + pets welcome if they aren't loud!)
📓 What's covered: Everything you need to know to build a solid brand strategy foundation—from value-prop to SWOP analysis. You'll also get additional worksheets and resources to implement everything you learn in the class!
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About Najva Sol: She's currently building community-led + product-led growth strategies as Head of Product + Marketing @ Earnest Capital.
Previously, she served as Head of Community at Quartz, a business news publication + VP of Marketing for SpankChain, an adult payments ecosystem built on blockchain.
Her colorful history includes serving as strategic director for a feminist media company, founding a sustainable womenswear line, advising at an anti-trafficking non-profit, lecturing on sex and gender at universities, and a stint as a political photographer.
If you're looking for the fancy names, here's a few—she’s spoken at Harvard, Columbia, and First Round Capital, consulted for IDEO, and been featured in Wall Street Journal, The Washington Post, Design Milk, Forbes, Nylon, and Refinery 29.