

Beyond the Pitch 1#: Marketing 101 for Startups - by 8200EISP & Fusion
The kickoff event of a new series for early-stage founders, focused on what matters most at the start; and this time: Startups branding, marketing & more.
A half-day of inspiration, hands-on insights, and powerful connections with leading founders, top marketers, and content creators who built standout brands from day one.
✨ Agenda:
09:00–10:00 -
Registration, mingling & light breakfast
10:00–10:45 -
From Startup to Standout: How to Stand Out in a Crowded Market? Founder & experts panel on early-stage marketing challenges and opportunities.
Danielle Dafni, Founder & CEO, Peech
Guy Barel, Co-Founder & CEO, Canditech
Guy Eisenkot, Co-Founder & CEO, Baz
Nadav Kemper, Co-Founder & CEO, Quack AI
Yam Regev, Global Marketing Advisor
Moderator: Lior Avisar, Founder & CEO, Tym
10:45–11:30 -
Building a Billion-Dollar Brand: How Eon Became the Next Big Thing in Cloud Innovation. A fireside chat with:
Ofir Ehrlich, Co-Founder & CEO, Eon
Interviewer: Roei Deutsch, Founder, Deutsch & Co.
11:30–12:00 -
Social Media Branding for Startups. Tactical tips and strategies from:
Amir Barkol, Social Media Manager, Microsoft Israel R&D Center
Moderator: Noa Zilberman, Tech Entrepreneur & Creator
Event Hosts:
👤 Guy Katsovich – Founding Partner, Fusion
👤 Tal Ben-Nissan Ziv – Managing Director, 8200EISP