How to Build an Effective B2B Cold Email Outreach Program

​Cold email outreach continues to serve as an effective way for businesses to build new connections, but without proper strategic planning, success is harder to achieve. The era of spray and pray cold email prospecting is over and now buyers are requiring more tailored outreach strategies to secure meetings. What can businesses do to stand out and connect with the right customers? In this workshop, Sam Sunmonu, Founding Partner of 8cast Corporation, will teach high-growth B2B companies how to build an effective cold email outreach program. With the strategies you’ll learn, you’ll be able to generate 1 meeting for every 10 prospects you reach out to.

Key Takeaways:

• ​High-converting copy frameworks

• ​How to efficiently research and personalize cold emails using virtual assistants

• ​How to build a targeted list of Ideal Customers

• ​A checklist for setting up your cold email outreach program for success from beginning to end

​About

​Sam is the Founding Partner of 8cast Corporation, a management consultancy that helps startups and small businesses increase shareholder value. Prior to founding 8cast Corporation, Sam was a Revenue Data Architect at Winning by Design and held numerous Business Development roles at startups such as EliteGamingLIVE, Phin, and Neu. Sam started his career in Finance, as the first employee of a FinTech startup and later as the lead Investment Associate for a single family office. Sam graduated from Duke University with a B.A. in History and currently lives remotely.