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​AUGUST COMM CONVO: MAXIMIZING IMPACT REGARDLESS OF TEAM STRUCTURE

​With ongoing restructuring, budget pressures, and evolving business priorities, we're all navigating questions about team structure while maintaining strategic influence. Whether you're advocating for your role during organizational changes, working within a centralized model, distributed across business units, or operating as a lean team, success depends on adapting our approach to fit our organizations' current reality. This Comm Convo opens a practical discussion about building communications functions that survive restructuring and prove their worth when budgets get scrutinized. We'll explore how different organizational contexts create unique opportunities for communications professionals to demonstrate measurable impact and find what works for our specific situation.

​WHY ATTEND

• ​Recognize adaptive strategies for succeeding within different communications structures, from centralized teams to distributed models to hybrid approaches that respond to current market pressures.

• ​Discover best practices for how to influence structural decisions when reorganization conversations arise, positioning communications expertise as essential regardless of the chosen model.

• ​Exchange tactics for maintaining strategic communications effectiveness when working with reduced resources, smaller teams, or fragmented reporting structures.

• ​Explore how different organizational contexts create unique opportunities for communications professionals to demonstrate measurable impact and secure sustained leadership support.

​MEET OUR SPEAKERS

​SUZANNE BARSTON

​Suzanne Barston is a communications leader and storyteller who has worked in the healthcare space for over 15 years. After leading one of the first corporate storytelling teams in the pharma space, she created a new Storytelling & Social Media function for Walgreens Boots Alliance, before falling in love with other forms of communications like issues management, executive communications, and policy communications. She leads Commercial Communications & Public Affairs at AbbVie, overseeing the execution of a consistent, innovative approach for internal communications across the global commercial business and external, above-brand communications for the company’s US commercial portfolio. Barston began her career as a journalist and editor, with work featured in the New York Times, Huffington Post, Pregnancy & Newborn, Parenting, Fit Pregnancy, The Observer, and a variety of websites and online news outlets. In a past life before joining the corporate world, she was the creator of the Fearless Formula Feeder website and author of Bottled Up: How the Way We Feed Babies Has Come to Define Motherhood (University of California Press, 2012), driving positive change as the first sustained critic of current infant feeding discourse.

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​ROBYN MALONE

​Robyn Malone is CEO & Chief Partner Officer of RJ Communications, a boutique health, tech, and wellness PR agency. Robyn's communications career includes experience across various sectors, industries, therapeutic areas, and brands. Her passion for health, however, led her to focus on work that has the potential to impact lives. A storyteller at heart, Robyn spent her career in healthcare PR and communications, launching familiar healthcare brands and partnering with global powerhouses like Pfizer and P&G.

​Robyn has worked extensively in corporate and brand communications in the consumer health and pharmaceutical sectors – often managing large, multinational, and multi-regional teams to develop and execute successful campaigns that deliver tangible business results. These include "You Don't Know Jack About MS," – a public awareness campaign featuring newly diagnosed MS patient Jack Osbourne, and "Relieve My Fever," – a children's contest featuring Angie Harmon to re-launch Pfizer's Children's Advil. The integrated, communications-led effort garnered more than 135 million media impressions in top-tier print and broadcast media, including Fox & Friends, The Rachael Ray Show, Parade, and People.

​Today, RJ Communications works with a range of clients ranging from tech startups to large, well-established multinational companies, using our experience in all things health to tell health stories and grow healthy brands.

​A native NYer turned Chicagoan, Robyn marries heart, head, and humanity to tell the stories that compel people to action.

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​ROSLYN L. PATTERSON, MBA

​Roslyn Patterson is a strategic advisor with more than 30 years of experience who counsels C-Suite executives and their leadership teams on how best to connect with hard to reach, hard to engage patient populations and other stakeholders. In addition, she leverages her corporate executive and agency leadership experience to develop and deliver customized training and professional development programs to firms who wish to improve their client relationships and enhance their customers’ experience. Roslyn is an accomplished P&L leader with a comprehensive background in digital, marketing, corporate affairs, business operations and transactions.

​From Barbie to HSBC, she has developed effective strategies to successfully drive growth, brand loyalty and incredible customer experiences. For the last 20 or more years, Roslyn has been the chief storyteller for some of the world's leading healthcare companies. From medical devices, diagnostics, healthcare information to pharmaceutical and biotechnology, she has successfully built and led high-performing teams at agencies, growth- stage companies to large well-established multinationals. She has experience in most if not all disease categories and segments including but not limited to neurology, oncology, cardiovascular, ophthalmology, metabolic, rare diseases, new technologies and platforms, clinical trial recruitment and retention as well as ESG, multicultural marketing, diversity and inclusion, health inequities and healthcare disparities strategy and programming.

​Roslyn also was an adjunct professor of business administration where she lectured at the graduate level on media management and digital communications. She is an alumna of University of Missouri – Columbia and completed her postgraduate studies at Columbia Business School, New York University and Baker University.