Ardath Albee: How to Align B2B Revenue Teams to Deliver a Consistent Story
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SIGN UP TO LEARN:
How to architect messaging around customers for each team.
Techniques to get “buy-in” across functions.
A process for orchestrating messaging across the customer continuum.
ABOUT ARDATH
Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and sales enablement strategies for her clients.
She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow.
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