April Dunford - Positioning - the Misunderstood Foundation of Great Marketing
THE SESSION IS EXPIRED AND LOCKED IN THE ALL-ACCESS PASS.
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How to recognize weak positioning across marketing and sales.
How to improve your positioning using a simple 5-step process.
How to execute on a market position that ensures your offering stands out and clicks with your best-fit customers.
ABOUT APRIL
April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love.
She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups.
She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
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