Google Analytics Workshop: Understanding Acquisition Reports
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions on your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
The Acquisition Reporting section of Google Analytics is used to identify how users arrive at your website and how successful certain marketing campaigns are in attracting users.
In this session you will learn:
How to use Google Analytics for understand Acquisition metrics
How to identify which channels drive the most users to your website
Decode different engagement metrics for each channel (e.g. Bounce Rate, Pages per Session and Average Session Duration)
About Ishan Gupta:
My 11+ years of experience includes stints at Google, Tesco, Mu Sigma, and Infosys. Have worn multiple hats in my professional career starting from Software Developer to Analytics Manager to Digital Marketing Strategist and a Program Manager now.
A self-motivated, passionate Tech & Advertising enthusiast who is committed to delivering with full ownership - someone whom you can trust with the End to End business processes.
Currently in charge of leading a dynamic and brilliant team @ Google servicing premium customers globally with best-in-class digital solutions!
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