Cover Image for An Unfiltered Session For Content Writers To Become Digital Marketers

An Unfiltered Session For Content Writers To Become Digital Marketers

Hosted by AntWak
 
 
Zoom
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Past Event
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About Event

Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel. 87% of marketers use content to guide their prospects through different stages of the buyer journey. As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago.

In this webinar, we will learn actionable tips not only to get into Digital Marketing but to take your performance up to the next level.

In this session you will learn:

  1. Role of Content Writing in Digital Marketing

  2. Why Content Writing is Important in Digital Marketing?

  3. Content Writing Vs. Copywriting In Digital Marketing: What's The Difference?

  4. Share some content writing strategies that’ll help Brands to acquire more organic traffic

  5. What is the Future Scope of Content Marketing?

  6. Content writing skills you should have to shift in digital marketing? Is it different from Content marketing?

  7. Salary package you should expect for the career transition

  8. Content Writing Portfolio- Do's and dont's. Blog channels or other mediums to showcase your craft

About: Sanket Nikte

Currently heading the digital marketing efforts at Falkonry, a leader in Operational AI. The role includes developing and implementing digital marketing strategies for lead generation, lead nurturing, partner engagement, event marketing, content marketing, website marketing and social media marketing. Also handling some parts of PR strategies for the organization.

Previously worked with Cisco to manage the brand & digital engagement strategy through content marketing for their India & SAARC Partner Organisation.

Sanket was previously the Head of Content Marketing at Hurix Digital, a full-stack digital marketing solutions provider, handling a team of writers, copywriters and editors to write content for client's social media handles, blogs and other long-form content.

His digital marketing related skill set includes marketing budget management, lead generation, lead nurturing, email marketing, social media marketing, website marketing, content marketing, content strategy, editing, content writing, copywriting, team management and development, push notifications, copywriting, establishing editorial guidelines and calendar and SEO.

Sanket has written several articles for Digit, India’s no. 1 technology magazine on topics like Game Theory, Gravitational Waves, Tips for Freelancers and e-Commerce businesses, Building a Custom ROM etc.

About Antwak

Antwak is an experiential learning platform that has 1000+ free, bite-sized professional learning courses in 15+ domains such as CybersecurityDigital MarketingData Engineering powered by 2,500+ experts from 500+ brands & corporates across 30+ countries. 

Antwak offers 16 week LIVE courses powered by the industry’s top professionals. Antwak enables college students and early professionals to get trained on in-demand skills and accelerate their careers in digital-first domains at a fraction of the costs of available alternatives. For more information, visit www.antwak.com

You can get in touch with the team at outreach@antwak.com

Get ready for a New Job in Digital Marketing

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Follow us on Linkedin to get job updates and subscribe to our youtube channel to see recordings of all past events. We are now on Telegram join in and get a world full of digital marketing resources at the ease of your phones. Also, do check out our Digital Marketing Masters Program here.

Keep learning and growing!

Cheers