Masterclass for Aspiring Digital Marketers - Don't sell products, Sell Stories.
Your customers really don’t care about you or your products, they care about themselves, and how you are going to help them to solve their problems.
The best marketers are masters in story telling. They artistically layout a big picture problem in the industry, that the client is dealing with, and slowly rope them in with their elegant solution to this problem. It is not until several meetings in does the salesperson even talk about their products. They only detail them once the client has taken the bait, and they need to set the hook.
In this webinar, you will learn:
Effective Content Storytelling Strategies to improve online engagement
Narrative Designs Framework behind effective stories
How Content Marketers, Product Marketers and Growth Marketers impact digital marketing measures
Content Marketing Framework to engage prospects throughout the marketing funnel
Brand Messaging through "Jobs to be done" Framework
Top principles behind the science of storytelling
About Bhavya Pathak:
A dedicated professional, proficient in designing and deploying initiatives for Sales, Marketing & Business Development with her unique blend of technical and management skills and exposure.
Post Graduate in Management from Indian School of Busines with specialization in Marketing and Strategy & Leadership. Amongst those 10% of students who were selected for PGP in management of Indian School of Business through its Early Entry category for class of 2020.
Close to 3 years of diverse work experience in India. Worked as a Cyber Security Analyst for 1 year at Standard Chartered Bank & as a Business Development Associate at Chic Pine, a furniture manufacturing firm.
Incorporated the essence of this digitally evolving world by pursuing online certifications in areas of interest. These certifications include one from Harvard Business School, namely HBX CORe and another one from MICA.
World Business Dialogue's Ambassador to India. Volunteered for Headstart Network Foundation. Also, the city lead for its " WE" (Women Entrepreneurship) initiative in Raipur.