Story Express: Expressing a brand's stance in the form of a story
Storytelling is an art, and it’s changing the way businesses think. Today’s consumers show very little interest in the typically branded advertisements. Captivating visuals are important to catch your target audience’s attention. However, it is the words that allow your audience to relate to your brand on a more profound level.
Here we will learn to cover the elements of Brand Purpose, Identity & Engagement. It will also address effective storytelling as a means of marketing communication.
Certificates will be provided to the attendees only*
In this session you will learn:
What’s Brand Story? Why it’s important?
Top elements to write a Compelling Brand Story
Usage of media to amplify your brand story
Interesting case studies
About Gursimran Singh:
Gursimran has 14+ years of experience in building problem-solving interventions. Across different stages of brand building, my forte lies in bringing strategic perspectives that germinate out of the scrutinized analysis of business strategy, consumer insights, and their behavior in a digitized world.
He has collaborated with creators, inspired and rallied teams towards creating effective solutions on several brands like Flipkart, upgrade, Unilever, Axis Bank, Nestle, Beam Suntory, and achieved unprecedented outcomes.
Have worked with renowned communication & marketing companies like Mullenlowe Lintas, Marico Kaya, Publicis Groupe, and Tilt.
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