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Organic Marketing vs Paid Marketing. When to use What?

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Hybrid marketing merges traditional and digital marketing approaches to develop a holistic marketing strategy that better engages, communicates, markets and sells to customers in a digitally evolving world. It is very critical to know when to use it and how. A Digital Marketer must be aware of when does organic and paid marketing better suits in the overall strategy.

In this session you will learn:

  1. What is the difference between organic marketing vs. paid marketing?

  2. What are the benefits & drawbacks of Organic marketing?

  3. What are the benefits & drawbacks of Paid marketing?

  4. How should digital marketers use organic and paid marketing in their marketing strategy?

  5. How should one allocate resources and budget for the two?

  6. How does it differ along the customer buying journey?

  7. What type of resources are required for both? Which is in more demand?

  8. How should one decide which platform to use for your organic or paid social posts?

  9. We see that Facebook organic reach has been declining year on year. Is it still worth doing organic?

  10. Are there upcoming platforms that you would focus on for organic?

About: Tom Webster

Mr Tom has worked in various organizations like EMI, Virgin Media, Sky, several Premier League football teams, ITV, and now Royal Dutch Shell. Have been running a small blog empire, which was one of the UK's most popular blog network at some time

He has specialities in social media, viral content, copywriting, community management, blogging.

About Antwak

Antwak is an experiential learning platform that has 1000+ free, bite-sized professional learning courses in 15+ domains such as CybersecurityDigital MarketingData Engineering powered by 2,500+ experts from 500+ brands & corporates across 30+ countries. 

Antwak offers 16 week LIVE courses powered by the industry’s top professionals. Antwak enables college students and early professionals to get trained on in-demand skills and accelerate their careers in digital-first domains at a fraction of the costs of available alternatives. For more information, visit www.antwak.com

You can get in touch with the team at outreach@antwak.com

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