Brand Building in Digital Era : From Zero to Hero
Building a brand has now become a process that combines the science of market research, the insights of psychology, the emotional power of art, and the endless possibilities of expression through the new digital technologies.
Brands are blooming everywhere, thriving on Social Media campaigns and digital influencers endorsement. This is the digital era of branding and things are just starting to warm up.
In this session you will learn:
1.Why is branding important for any company?
2. Does the fundamentals of brand building has changed in this digital age?
3. Important things to take care of while building the brand in the digital age
4. Successful companies (Global/Indian) and their Brand Building stories - Case studies, Why did they stand out?
About: Malcolm Raphael
I started my career in advtg with Madison DMB&B handling P&G. #Strategy, #Research, #Planning. In my 6+ years in the ad world, I also worked on Godrej, TBZ, CavinKare, Ramco Systems & some more.
The next 4 yrs were in Branding Consultancy with DMA Branding. These were the most enriching! I got to work on numerous brands in HUL, Dabur, Marico, Amul, ITC Foods, Thapar Group, Shaw Wallace, Nerolac, Lotus Herbals, Piramyd Retail, Reliance. Engaged companies across the value chain of Corporate Rejuvenation, Identity change, Retail Design, Brand Architecture, Packaging, Growth Strategies. Proud to be part of the creation/rejuvenation; re/launch & extension of brands like Dabur, Nerolac, Sunfeast, Amul, Lifebuoy, Fair&Lovely, Parachute, Lakme, and many more.
In my current role, I spearhead all Trade Marketing initiatives & Innovations for the print business. Launched many IP's & programs to celebrate and reinforce the efficacy of Print Advertising + position Times Group as a value partner - 'Power of Print', #AdsWeLove, 'Innovation roadshows', 'Cannes Learning's Roadshow', 'Times Ahead' ++. I lead a team of 140+ edit & art creating compelling content & innovations to generate additional revenues.
About Antwak
Antwak is an experiential learning platform that has 1000+ free, bite-sized professional learning courses in 15+ domains such as Cybersecurity, Digital Marketing, Data Engineering powered by 2,500+ experts from 500+ brands & corporates across 30+ countries.
Antwak offers 16 week LIVE courses powered by the industry’s top professionals. Antwak enables college students and early professionals to get trained on in-demand skills and accelerate their career in digital first domains at a fraction of the costs of available alternatives. For more information, visit www.antwak.com.
You can get in touch with the team at outreach@antwak.com
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Cheers