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B2B vs B2C - Which one to select while starting a Digital marketing career?

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B2B and B2C marketing differ primarily in terms of their audiences and how they communicate to them. While B2C marketing focuses on quick solutions and enjoyable content, B2B marketing is more concerned with building relationships and proving a product's return on investment for a business customer. When it comes to B2B versus B2C marketing, does it really matter which route you go? It turns out it might! Hear from the experts on the LIVE masterclass.

In this session you will learn:

  • B2B vs B2C Marketing: Differences every marketer should know

  • B2B vs B2C Marketing: What are the similarities?

  • B2B vs B2C Marketing: Skillsets required for Marketers

About: Anant Dhuri

Anant has over 15 years of experience in the digital & social media communications industry. He has been honored with a Presidential Award for Excellence in the field of Creative Arts.
He started his career by launching an integrated marketing agency and over the years he worked with several agencies and helped in setting up a few digital agencies as well. His expertise is in terms of creative thinking & practical implementation is highly valued by clients. Over the years he worked for several government organizations, corporates as well as consumer brands across multiple categories such as tourism, FMCG, telecom, B2B, start-ups, banking & financial services, etc.
Currently, leading a digital & social media services team within Adfactors PR.

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