Andy Culligan: Taking the BS out of ABM in 6 simple steps
THE SESSION IS EXPIRED AND LOCKED IN THE ALL-ACCESS PASS.
-----------------------------------------------------------------------------------
Sign up to learn:
Andy will show how to remove the complexity from ABM. Attendees will be able to walk away with knowing exactly how to execute account based marketing campaigns, without breaking the bank, or needing to double head count. The trick is to keep it simple, and follow 6 steps to ABM success.
ABOUT ANDY
Andy is a salesperson stuck in a marketer's body. I think the only way to achieve revenue growth is a joined-by-the-hip approach to marketing and sales.
Andy's core focus is making sure that marketing goals are 100% aligned to those of the sales organization. Misalignment of goals results in a misalignment of personnel. His approach is to ensure that marketing teams are carrying a revenue target, which, in turn, will enable sales to reach their targets.
With close to a decade experience in SaaS martech, Andy has built teams from the ground up, managed both marketing and sales (SDR) teams to pipeline success.
RESOURCES