Andrei Zinkevich & Vladimir Blagojevic: LinkedIn Allbound marketing - how to create a demand for your product and activate strategic accounts
THE SESSION IS EXPIRED AND LOCKED IN THE ALL-ACCESS PASS.
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In our session, we’ll share how to build an ALLBOUND marketing and sales machine.
I’m going to cover the marketing part (warm-up, demand gen, intent data) and Vlad will cover the sales part (connections, activation, engagement, and follow-ups).
Sign up to learn:
How to create a demand generation engine and warm up strategic accounts
How to open the conversations and activate target accounts without being spammy
How to embed demand generation into existing marketing and sales processes
ABOUT ANDREI AND VLAD
We both live and breathe B2B marketing since 2006.
Andrei spent 8 years in the enterprise segment working for Kimberly Clark and Biosphere Corporations and launched his consulting company Getleado in 2013.
Vlad worked at Sony, EMC, and Sirris, building, marketing, and selling complex B2B products and services until launching his consulting company Scale XL in 2011.
After working on multiple consulting projects together, we decided to combine our experience and set up Fullfunnel.io in 2017.
RESOURCES
Fullfunnel.io - We help B2B Tech and Service-based companies generate demand, mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing operations.
ABM campaign that generated $300k in revenue: step by step case study
Allbound LinkedIn Marketing Playbook - An actionable LinkedIn playbook and training to create an evergreen sales engine without burning out your market with spammy outreach or expensive ads.