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Accounting for Innovation: Expense or Investment?

Past Event
Welcome! To join the event, please register below.
About Event

How do you view innovation? As an expensive expense with a high chance of failure? Or as a crucial investment that'll secure your company's future?

No matter how much of a wasteful expense innovation may seem in the beginning, many corporations wouldn't be here without their investments in innovation.

In this webinar, Embiggen Managing Partner Kristine Bañez will explore how some of the world's most innovative organizations used innovation to survive and thrive despite unfavorable market conditions and an uncertain future. By joining this webinar, you'll gain:

👀 An insider look into the mindset of innovative corporations.
🤔 New insights into how innovation can actually benefit your organization.
📊 New ideas on how you can tap into your organization's innovation potential.

See you on 15 November 2023 at 7:00 P.M. (GMT+08)! Register now using the form at the top of this page to get the Zoom link!

About Kristine Bañez

Kristine is one of Embiggen's Partners and is Embiggen Ventures' Managing Director. She envisions and plans the co-creation of new ventures together with the rest of Embiggen's venture building team.

She has an extensive track record working with both multinational corporations and startups in the Philippines. Her management and leadership experience spans multiple industries and companies including being the Chief Experience Officer of Mediclick Health, an e-commerce healthcare startup, General Manager of Luxasia, a luxury skincare and cosmetics brand, and Director for Marketing and Partnerships at Lifetrack Medical Systems. Prior to these, she was the former Associate Regional Business Lead, and head of the Market Access and New Business Development unit of Johnson & Johnson in the Philippines. She also has experience working for Janssen, Pharmaceutical Companies of Johnson and Johnson as a Senior Product Manager for multiple product portfolios.

She graduated with a Masters in Business Administration from the ESADE Business & Law School in Spain in 2009.

For questions or concerns, reach out to us at or send us a message on our Facebook page!