[Online] GTM Strategy for B2B Startups by Edward Chiu, Co-CEO of Catalyst/Totango

​This mentoring event is exclusive to founders from the AppWorks Community, Wistron Accelerator, and TINC Accelerator.

​Join Edward Chiu, Co-CEO of Totango and Catalyst, as he shares key insights and strategies to accelerate your B2B startup's growth. In this session, Edward will cover essential topics, including:

1. ​Hiring your first sales team and what to look for.

2. ​When and how to bring in a customer success manager.

3. ​The role of onboarding in driving customer satisfaction and referrals.

4. ​Crafting messaging that stands out in a crowded market.

5. ​Innovative marketing strategies to capture and dominate your niche.

​Edward, a pioneer in the customer growth platform space, brings years of experience from his leadership roles at DigitalOcean and Catalyst. He is also an active member of Pavilion, the premier global community for B2B go-to-market leaders, and enjoys applying his sales and technology expertise as an investor in startups such as Digraph, Metafy, and Lunar Hard Seltzer, supporting innovative teams and entrepreneurs in their growth journeys.

​Learn from Edward’s unique approach to customer-led growth and gain actionable insights to refine your GTM strategy, scale your team, and create long-term customer value.

​Founder profile: https://www.linkedin.com/in/edchiu/

​Company website: https://catalyst.io/ 

​Catalyst, the leading customer growth platform, and Totango, a top enterprise customer success software, have officially merged to deliver the most powerful customer growth solution on the market. Trusted by nearly 600 organizations worldwide, this unified platform enables businesses to drive measurable outcomes through enhanced customer retention, satisfaction, and expansion. 

• ​Language:

  • ​English

• ​Format:

  • ​20 mins sharing 

  • ​20 mins Q&A

  • ​20 mins Networking

• ​Location:

  • ​Zoom: https://us02web.zoom.us/j/85313816076