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​TOP-TIER PERSPECTIVE ON ASCO AND BEYOND: HOW TO STAND OUT DURING CONCENTRATED NEWS MOMENTS

​The annual American Society of Clinical Oncology (ASCO) meeting creates a high-stakes communications moment for many biopharma companies—one marked by a flood of clinical updates, milestone announcements, and investor expectations. With ~1,600 oncology medicines and vaccines in development, reporters face a deluge of data and story pitches.

​This panel brings together journalists from WSJ, Forbes, and STAT to share how they assess the oncology landscape, select stories worth covering, and identify the trends that matter most. Learn how they find compelling angles in a crowded news cycle, what makes a source valuable, and how communicators can support impactful, accurate coverage.

​Whether your company is oncology-focused or not, this session offers a behind-the-scenes look at how top-tier reporters approach deep therapeutic areas and how to stand out during one of healthcare’s most concentrated news moments.

​Panel moderators:

• ​Michael Fitzhugh, T2B Media Minds Roundtable Member and VP, Chief of Media Strategy, LifeSci Communications

• ​Becky Vonsiatsky, T2B Media Minds Roundtable Chair and Practice Leader, Earned Media, Real Chemistry

​Panelists:

• ​Brianna Abbott, Health Reporter, The Wall Street Journal

• ​Angus Chen, Cancer Reporter, STAT

• ​Alex Knapp, Senior Editor covering Science & Healthcare, Forbes

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​MEET OUR SPEAKERS

​BRIANNA ABBOTT

​Health Reporter, WSJ

​Brianna Abbott is a health reporter covering the treatment and prevention of disease, with a special focus on cancer, in The Wall Street Journal’s Health and Science bureau. She writes stories about cutting-edge scientific research, patient care, and public health. She graduated from the Science, Health and Environmental Reporting Program at NYU in 2018 and studied chemistry and English at Providence College. She is now based in Boston. You can reach her at brianna.abbott@wsj.com.

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​ANGUS CHEN

​Cancer Reporter, STAT

​Angus Chen is a cancer reporter at STAT. He was previously a reporter at WBUR and NPR, covering health and science. His work has also appeared in Scientific American, Hidden Brain, 99% Invisible, and other publications and podcasts. Before journalism, Angus was a geology research grunt where his primary job was smashing rocks with a very large hammer. He lives in Oakland, Calif., and enjoys surfing at gnarly Ocean Beach, San Francisco. You can reach Angus on Signal at angus.08.

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​ALEX KNAPP

​Senior Editor covering Science & Healthcare, Forbes

​Alex Knapp is a senior editor covering healthcare, science, and cutting edge technology who joined Forbes in 2011. He's written dozens of profiles of entrepreneurs across a variety of fields and done deep dives into technological trends from superconductors to space travel to pharmaceuticals. He also co-authors the InnovationRX newsletter and edits the Under 30 lists for Science and Healthcare in both North America and Europe. He has a B.S. in biochemistry from WPI and a J.D. from the University of Kansas School of Law. Follow him across social media sites at @thealexknapp. Email him at aknapp@forbes.com