Outreach and Follow Up 101

​About the Session:

​Are you a leader at a professional services firm with 25+ employees, with subject matter experts who are also responsible for business development activities? If so, this session is tailored for you! As we approach the end of 2024, join us to explore industry-agnostic business development strategies that can be seamlessly adopted by your firm.

Alice Myerhoff and Lisa Scotto will share top ways to supercharge your sales efforts you can put to use right away. In our work with professional service firms, we’ve identified some consistent challenges that most organizations face when it comes to business development.

In this session we’ll talk about strategies around:

-Asking for referrals

-Using feedback during key points of an engagement

-Tools for automating outreach

-Tips for reducing call reluctance

-De-icking following up

-How to prepare/research before doing outreach or meeting

Our systems and strategies draw on over 50 years of combined industry experience. As practitioners, we leverage our sales leadership expertise to help organizations achieve their goals efficiently. Our approach is grounded in practical applications rather than theoretical frameworks, utilizing insights from our experiences at esteemed organizations such as the Disney Institute, the World Economic Forum, the American Association of Advertising Agencies, and EdSurge/ISTE (International Society for Technology in Education).

​About the Hosts:

​Alice Myerhoff
Alice Myerhoff, founder of Myerhoff Consulting, brings 20+ years of sales & marketing experience that spans a variety of verticals including workforce development, edtech, real estate tech, media and entertainment, and venture. She has built sales teams for the ground up, developed new revenue producing products and exploded revenue for startups, SMBs and non-profits. She is also a Founding Limited Partner in How Women Invest, a venture firm that invests in women entrepreneurs, sits on two non-profit boards, Lincoln Families and Girls Inc of the Island City, is a mentor for the German Accelerator, wrote a book “Social Media for Salespeople”, speaks German and French and loves to ride her bike to raise money for organizations like Leukemia and Lymphoma Society, Habitat for Humanity and World Bicycle Relief.

Lisa Scotto
Lisa brings to the table 25 years of sales and marketing acumen. Past experiences include operationalizing an alternative revenue model for Lincoln Center, developing custom products at Crain Communications and the World Economic Forum. As a founding Chief member, Lisa is passionate about connecting and supporting women executive leaders. She has been published for her sales expertise in Crunchbase and Business Insider and has appeared on the Conversational Selling and Making Sales Social Podcasts. She currently runs LMS Growth Consulting a Business Development and Sales Strategy consulting firm.