Info Session for Creators: WIPO Global Awards 2025

​Innovators and Creators in the creative industries,

​Join us for this information session designed to guide you through the WIPO Global Awards 2025 and how they can accelerate your business’s growth and global recognition.

​What to Expect:

• ​Gain insights into the benefits and eligibility criteria of the awards.

• ​Hear a firsthand testimonial from Martin Nielsen, a mentor of the 2024 edition.

• ​Engage in a Q&A session to get your questions answered.

​Agenda

• ​Welcome & Introduction (Marcelo Di Pietro – Director, WIPO Awards)

• ​Overview of WIPO Awards (Victoria Smaniotto-Piatti – Project Officer, WIPO Awards)

• ​Testimonial from our Mentor (Martin Nielsen – Co-founder and CEO of Mdundo)

• ​Q&A Session

​Who Should Attend?

• ​Start-up or SME* with up to 300 employees

• ​With an innovative creation, product, or service linked to IP rights and creative industries (design, media, fashion, entertainment…)

• ​At least one registered IP right or pending application (design, trademark, copyright, patent, etc.)

• ​Proven commercial traction (a partner, business sale, or investor secured)

​Speaker: Martin Nielsen

​Martin Nielsen is the co-founder and CEO of Mdundo. In September 2020 the company was listed at the stock exchange, Nasdaq First North Growth Markets in Copenhagen. The aim is to provide music lovers easy and affordable access to music. Mdundo has over the past 10 years grown to one of Africa’s leading music services with more than +30m active users every month primarily from Kenya, Tanzania, South Africa, Ghana and Nigeria. The company works with +150k musicians across Africa and has a licensing deal with Universal Music Group, Warner Music Group, Believe Digital and Tunecore.