PCA Fractional Masterclass - 'Creating a Compelling Brand & USP'
Welcome! We're thrilled you're joining us for:
"Creating a Compelling Brand & USP"
Establishing a strong personal and professional brand is key to standing out in the competitive landscape of fractional work. This session will explore how to create a compelling USP, position yourself as a thought leader, and attract premium clients through effective storytelling and brand-building techniques.
Key Topics:
Defining and articulating your unique value proposition.
Crafting a personal brand that resonates with potential clients.
Leveraging social proof, testimonials, and case studies.
Building visibility through content marketing and thought leadership.What is this series all about?
The Masterclass Series for Seasoned Fractional Executives is designed to elevate seasoned fractional executives who are ready to advance their careers. Dive deeper into critical topics, learn from seasoned practitioners, and equip yourself with advanced strategies to scale your impact and income as a fractional leader.
Who should Attend:
Fractional executives with 1+ years of experience, who have worked on multiple projects and want to deepen their expertise and impact.
What to Expect:
6 Sessions with 6 Expert speakers who will level up your fractional skills:
Creating a Compelling Company Brand & Unique Selling Proposition
Date: April 2nd, 5-6 pm SGT
Advanced Pricing & Negotiation Strategies
Date: May 15th, 5-6 pm SGT
Up your Fractional Game with AI
Date: June 26th, 5-6 pm SGT
Mastering Client Dynamics: Managing Expectations, Renewals & Exits
Date: August 14th, 5-8 pm
Becoming a one person Sales machine
Date: September 25th, 9-10am SGT
Scaling Beyond Solo: Strategic Partnerships, Collectives & Teams
Date: November 13th, 5-6 pm SGT
Do note that you will need to register for each sessions individually to receive a calendar invite.
Organizers:
Portfolio Careers in Asia (PCA) is a community founded by Moritz Kaffsack, an experienced professional dedicated to empowering individuals across Asia in navigating the evolving landscape of portfolio careers. With a mission to support professionals in embracing diverse career paths, PCA offers a wealth of resources, including workshops, coaching sessions, and networking opportunities tailored to the unique needs of the Asian workforce.
Co-host Elena Chow has been a business and thought leader in the talent space for over a decade, She is a future of work advocate, an ardent supporter of new career models - and Founder of ConnectOne, a talent and career solutions company.
Through strategic partnerships and collaborations with industry experts, PCA provides invaluable guidance and insights to help senior professionals in Asia successfully navigate the complexities of portfolio career planning.
Whether you're embarking on a portfolio career journey or seeking to enhance your skills and connections, PCA is committed to empowering you to achieve your career aspirations and thrive in the ever-changing landscape of work in Asia. Join us and discover the possibilities of portfolio careers with PCA. Connect with Moritz Kaffsack on LinkedIn for more insights and updates.