Snowflakes in a Blizzard: Uniqueness, Belonging & Marketing to the Individual with Matt Wallaert

​If users don’t feel special and unique, they tend to get unhappy.  At the same time, they need to feel like they are part of a group and have things in common with other people.  In this talk, behavioral scientist and multi-repeat Fast Track Mentor, Matt Wallaert, lays out some of the psychological theory behind how we form our identities and the role that products play in reinforcing identities with brands, goods, and services.