Goodbye SEO, Hello AI: How AI Search is rewriting the rules of brand discovery

​AI search is transforming how customers find, evaluate, and engage with brands—rendering traditional SEO strategies increasingly obsolete. In this webinar, we’ll explore how large language models, shopping agents, and conversational interfaces are redefining brand discovery.

​We'll dive into the implications for visibility, trust, and the loss of end-to-end control over the customer journey. Expect practical insights on how to adapt your marketing, content, and CX strategies for an AI-first world. If you're still optimizing for keywords, it’s time to rethink your playbook.

​Transformative brews is a videopodcast series where the host Ragna Ghoreishi invites experts in the context of CX & AI. Today´s guest is Klaus- M. Schremser, Co-Founder of Otterly.ai who will share the innovative business approach that allows brands to stay visible in the new world dominated by AI search.