User Persona

​Join us for an online lecture delivered by Nebojša Veljanovski, Head of the IT Tools Team at OTP Bank. The topic of the lecture is User Persona, a key tool for understanding and defining your user or customer. With the rapid implementation of new technological solutions in workplaces, understanding user needs and adapting business strategies have become essential. This lecture will empower participants with the knowledge and tools most needed for successful business operations today, including the ability to interpret data, design new solutions, and evaluate existing options and their benefits.

​💡 You will learn:

• ​How to identify and understand your users’ needs and behaviors.

• ​Methods for creating effective user personas.

• ​Practical applications for improving business outcomes and communication.

​The lecture is designed to be interactive, offering opportunities for discussion and practical examples.