Personal Brand Building for the Reluctant

​“Personal branding” often gets a bad rap—synonymous with inauthenticity or cringey self-promotion. If the idea of building your brand makes you want to hide under a duvet, you’re not alone. That’s exactly why this workshop is for you.

​Personal branding isn’t about becoming someone else. It’s about clarity—understanding what inspires you, what you’re great at, and how you show up in the world. For solopreneurs especially, knowing what you stand for helps attract aligned clients and build trust authentically.

​Led by branding consultant Alexandra Phipps, this workshop takes a thoughtful and practical approach to help you define and activate your personal brand.

​📋 What to Expect:

​Personal Branding, Redefined: Learn why personal branding is about connection, not self-promotion.

​Introspective Exercises: Use guided prompts to explore your purpose, values, and strengths within a thoughtful framework.

​Refining Your Brand: Turn reflections into a clear purpose statement, key values, and a personal story.

​Putting It Into Action: Create an actionable plan to authentically integrate your brand into your work and life.

​✨ Why Join

​If personal branding feels uncomfortable, this session will change your perspective. You’ll leave with a clear framework, actionable steps, and renewed confidence to build your brand on your terms.

​👋 Bonus for IMMA Collective Members: You have access to a follow-up session to go deeper and review your work on the 12th of March.

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About IMMA Collective
Where purpose-driven solopreneurs rise together to build thriving, resilient businesses.
www.immacollective.com