How to Build PR for Your Business
Rising ad costs come and go, but a trusted brand keeps selling—no matter the algorithm or tariff cycle.
Spend an hour with XL PR to learn how thoughtful credibility-building and sharp market positioning create the kind of brand legacy that lowers CAC year after year.
Who you’ll hear from
Erynn Kerrigan, Founder of XL PR — Utah PRSA Young Professional of the Year and three-time “Best National Pitch of the Year” winner. Reporters stick around because her outreach feels warm, authentic, and worth their readers’ time.
Rachelle Peterson, Co-Founder of XL PR — a rapid-fire media strategist whose quick rapport with journalists and keen story angles translate into real business impact.
What we’ll share
Our playbook that has resulted in 300+ placements over the past 18 months in The Wall Street Journal, Forbes, CNN, Inc., Entrepreneur, scores of trade outlets, and collaborations that even caught the eye of a $30 billion brand. We’ll unpack:
From performance to legacy – how credibility assets keep converting after the campaign ends.
Listicle or founder story? – simple cues for choosing the right spotlight at the right time.
Whether you’re growing a new storefront or guiding an established label through tariffs and rising CPMs, you’ll leave with next-week tactics and next-year vision.
We run on three core values—Fast. Focused. Full of Heart. And yes, our goal is always the same: deliver results so large they’re addictive.
Lunch Provided!
@KILN