The Attention Economy: How to Entertain in 2025

​A handful of brands are dominating culture, stealing share of voice, and turning earned media into brand fame. But what’s their secret? Does every brand need to entertain to stay relevant, or is it just another marketing buzzword? In a world where attention is currency, some brands thrive while others fade. This session cuts through the noise to debate whether brands should create culture or stop chasing trends—and what brand fame really means.

​Speakers:

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​Dan Salkey, Co-Founder & Strategy Partner, Small World

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​Lindsey Camell, Partnerships & Location Based Experiences, Hasbro

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​Claire Nance , Head of Global Gaming Business Success Strategy at Activision Blizzard Media

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​John Ludeke, SVP of Global Marketing, Dr. Squatch

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