Kickstarter Connects: The Art of Special Edition Books
Special editions are taking Kickstarter’s Publishing category by storm, with authors putting together gorgeous deluxe versions of their favorite books, and readers eager to display these unique collectors' items on their shelves. But what does it really take to create one?
In this session, you’ll hear from Oriana Leckert, Kickstarter’s Head of Publishing, and Dana Claire, award-winning author and founder of The INKfluence, as they walk you through the strategies that make special edition campaigns shine.
In this session, we’ll cover:
🚀 Why Kickstarter is the go-to platform for launching special editions
🎯 How to design reward tiers and stretch goals that excite backers
📚 Tips for managing production, budgeting, and fulfillment
💚 What makes backers fall in love with your special edition
The second half of the session is all yours—ask Oriana and Dana your questions about crowdfunding for publishing campaigns. Whether you're a first-time creator or looking to level up, this is your chance to learn from the pros.
About Oriana Leckert
Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She’s written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City. Follow her at @orianabklyn on most social channels.
About Dana Claire
Dana Claire, an award-winning young adult author, has been in marketing and direct sales for well over 20 years. Dana, having experienced the author journey herself, touts a unique perspective with her hybrid knowledge of both the literary world and the marketing industry. She is passionate about author education and using her business acumen to help other authors grow their own businesses, especially when it comes to designing and manufacturing special editions. This led her to start The INKfluence, an author-exclusive marketing agency dedicated to empowering authors with the knowledge and expertise needed to thrive in the dynamic world of publishing.
About Kickstarter
From films, games, and music to art, design, and technology, Kickstarter helps bring creative projects to life. Since its launch in 2009, Kickstarter has been the most trusted platform for crowdfunding creative projects, with 22 million people pledging more than $8.5B to projects to-date
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