VIRTUAL: Are you designing Products That Truly Meet Customer Needs? | ADPList Chicago x Askable

​Join us online for a powerful conversation on what it really takes to design products that solve meaningful customer problems—not just boost vanity metrics.

​In this livestreamed panel, industry leaders from Askable, United Airlines, and more will share how they uncover real user needs, navigate business goals, and build products that make a lasting impact.

​Whether you're a designer, researcher, product manager—or simply passionate about creating better experiences—this event is for you.

​✨ What You’ll Get

🔹 Live panel with experts from Askable, United Airlines, and more
🔹 Candid stories about aligning product design with business outcomes
🔹 Practical lessons on avoiding vanity metrics
🔹 Interactive Q&A with the panelists
🔹 Fresh inspiration to elevate your design practice

​💻 Zoom link will be shared with all registered attendees closer to the event date.

​Come join the conversation—wherever you are in the world.

​​🎤 Meet the Panelists:

​​🔹 Jona Peck – Head of USA at Askable. Jona is leading Askable’s U.S. expansion, helping teams run faster, smarter research. With 10+ years across strategy, content, and digital, he bridges brands and users through AI-enhanced qual.

​​🔹 Gabriel Bridger – SVP, Global Head of Experience & Strategy at Rightpoint Gabriel leads global strategy and design across 135+ team members. He’s driven innovation for brands like Cadillac and Gucci, embedding UX into business transformation.

​​🔹 Vanika Nain Malik – Design Leader at United Airlines Vanika specializes in system-level thinking and inclusive experiences, leading cross-functional alignment across the airline’s digital journey.

​​🔹 Twisha Shah-Brandenburg – Product Design Leader, Core Guest Journey at Target Twisha leads senior product design teams to deliver cohesive, insight-driven experiences that accelerate growth and strengthen guest loyalty across omnichannel touchpoints.

​​🧠 Moderator: Daniel Santrella With Daniel guiding the conversation, you can expect a bold, thoughtful discussion — packed with stories, insights, and fire 🔥.

​​About ADPList

​​​​​​ADPList is a global community of mentors and learners— a community that was founded in 2021 with a mission to democratize mentorship for all. It has since grown to 24,000+ mentors who have mentored more than 100 million minutes in 141 countries across the globe. Our meetups are a great opportunity to meet new people, build community, and talk shop.

​ADPList Chicago Team 🇺🇸

​​​​​This event is planned and hosted by Ambassadors representing the ADPList Chicago chapter!

​​​Mila Shumilina, Alex Nova, Onur Kocan, Aaron Montanez, Sanjana Shah, Arjo Bhattacharya, Sherry Yu, Arzoo Mittal, Hari Pudipeddi

​​​​​​All ADPList Chapter Events are free and accessible to all, thanks to our generous sponsors:

Event Sponsor
​Askable is all in one powerful research platform with access to the world's best researchers and perfect participants.

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Venue Sponsor
Microsoft Corporation is an American multinational corporation and technology conglomerate headquartered in Redmond, Washington.