Leveraging AI for GTM Success: A Workshop with Jordan Crawford
Join GTM Data Scientist Jordan Crawford for an insightful workshop demonstrating how AI can revolutionize your GTM engine. This session combines practical demonstrations with hands-on learning to help you build the context needed to scale GTM successfully.
Jordan Crawford, an experienced GTM data scientist, will guide you through a practical walkthrough of how AI tools can automate the creation of a highly contextualized and scaled CRM, significantly improving your targeting success around your ICP
Join us on July 24th from 5:30 PM to 7:00 PM PT at the head office of our generous sponsor, Ampersand
In this 90-minute session, you'll learn:
1. The theory behind using AI for modern GTM strategies
2. Scalable AI applications beyond copywriting
3. Cost-effective account scoring techniques
4. Lead scoring strategies for messy data
5. Data enrichment using waterfall methodologies
6. Complex automated outbound workflow demonstrations
7. Hands-on experience building tables (optional post-session activity)
Who is this for?
If you are a GTM leader or founder at venture backed startup, and have some PMF around a core use case, this hands-on workshop is designed to equip you with both theoretical knowledge and practical skills to harness AI's power for your current GTM needs. You'll leave inspired to explore creative use cases and implement AI-driven strategies immediately.
Join us for this unique opportunity to learn, share, and connect with fellow professionals in our vibrant community!
We're grateful to our sponsor, Ampersand, for hosting this event.
Ampersand is a developer platform that enables your startup's engineering team to move quickly on its native product integration roadmap with customers' GTM and revenue systems like Salesforce, HubSpot, Netsuite, etc. Ampersand is built by former Google, AWS, Meta, and Salesforce veterans. We act as extensions to your development team and ensure robustness/depth in your integrations (especially handling customizations) with zero maintenance burden.
Check out Ampersand and send them to your development team!