Webinar | Positioning : From Outsourcing to Value Creation

​From Outsourcing to Value Creation

​Who Should Attend: This webinar is specifically designed for engineers, technicians, or developers who have embarked on the entrepreneurial journey this edition is designed for those running an outsourcing firm, having 10+ employees.

​​Running an outsourcing business can have its moments on cruise control, but it can at times feel too dependent on external factors: bench, economy, market rates... How can you change the equation ? getting more profitable opportunities ? generating leads outside your personal network ? Is product development the only way up the food chain?

​​Join me to learn :

• ​How to escape the time & material hamster wheel

• ​Why differentiation is crucial for your business to grow

• ​What differentiation implies, and why it is a hard technical minds to wrap their heads around it.

• ​How to explore more profitable revenue streams

• ​How to empower your sales and marketing to hit the targets.

​​Agenda:

• ​​10 minutes: Introduction

• ​​30 minutes: Keynote

• ​​20 minutes: Q&A

​​About Me: I'm a former aerospace software engineer turned entrepreneur. After co-founding Easy Exhibit, a service agency aiding marketing directors in scaling their B2B tradeshow presence, I realized the root of many engineers struggles in business is positioning. With years of global experience and an aptitude for bridging gaps between cultures and disciplines, I'm here to level the playing field for engineers in business.

​​Join me to learn the logic behind the magic of positioning give yourself an edge in business.