Demystifying Pixel-Based Attribution in Podcast Advertising
Struggling to wrap your head around how pixel-based attribution actually works?
Feeling lost when terms like 'device graphs' and 'noisy IPs' come up?
You’re not alone!
Join us for a tailor-made webinar designed to demystify the complexities of pixel-based attribution once and for all!
In this webinar, we'll slice through the jargon and finally provide a clear, overview of the what, when, and why of pixel-based measurement—no technical background required!
Here's what we promise:
We’ll keep it simple. No software engineering background needed! We'll walk through the high-level, the low-level, the technical, and the non-technical in a clear, digestible way... you'll be able to explain it to a 5th grader.
Here's what you'll learn:
Unique Challenges: Explore why pixel-based attribution is uniquely challenging for podcasting and what sets it apart from other marketing channels.
The Fundamentals: Dive into how pixel-based attribution works, from tracking listener actions to capturing conversions: Prefixes, Pixels, and more!
Decoding the Jargon: We'll clarify commonly misunderstood terms like "noisy IPs," and "device graphs". Learn how they are used to link different devices and online behaviors to a single household.
Actionable Insights: How you can measure conversion events at each stage in the funnel, capture data that often goes unattributed, and gain early insights to tweak strategies in real-time.
How It Can Help: How pixel-based attribution can transform your podcast advertising, allowing for more targeted, data-driven, and effective marketing strategies.
Future Trends: Discuss the future of pixel-based tracking, where it's going, and what upcoming trends mean for marketers in a shifting digital landscape. (e.g. cookie deprecation)
We'll explore how various advertisers and publishers can harness pixel-based data to refine campaigns in real time, move beyond reliance of promo codes and self-reported data, and make informed decisions to improve performance and enhance ad sales.
Who Should Join?
Advertisers seeking to increase conversion capture and reduce dependence on "less-than-reliable" promo code tracking.
Brands eager to measure the genuine impact of their podcast ads through real-time campaign data and detailed analytics.
Agencies intent on providing clients with advanced analytics and comprehensive reporting for more effective campaign management.
Publishers and Networks looking to showcase the tangible revenue generation and audience engagement their shows drive.
By the end of this webinar, you'll walk away equipped with the knowledge to effectively use this powerful measurement tool, or at least explain it, without the unnecessary complications.
Don’t let complexity hinder your success. Learn how you can:
Measure More, Measure Better: Learn to track conversion events at each stage in the funnel and capture +60% more conversions that typically go unattributed.
Gain early insights: Discover how you can get early insights into campaign effectiveness to tweak strategies in real-time.
Customize Attribution Settings: Fine-tune your reporting by adjusting attribution windows, models, and exclusions to suit your campaign or advertiser needs.
Scale with confidence: Scale with robust tracking and 3rd-party measurement, supported by a provider with the largest publisher coverage in the industry.
Expect to master the fundamentals and explain the mechanics of pixel-based attribution like a pro.
Don't miss this opportunity to turn attribution confusion into clarity
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"Modern Measurement" Webinar Series
Upcoming:
How to look at results: Attribution Windows, Models, and More
Will cookie deprecation kill pixel-based attribution?
Measuring pixel-based results alongside zero and first-party data
Top-of-funnel metrics you NEED to monitor to optimize