Web3 PR & Comms Playbook

​Curious to understand more about web3 PR and marketing strategy?

Come join us for a casual dinner sharing session with the expert on this topic - Samantha Yap(founder of Yap global)

​Agenda of workshop:
- The right ingredients for a 'web3 marketing pizza' 🍕 AND ACTUAL GREAT PIZZA
- Busting web3 PR & comms myths
- When to engage PR & Comms for growth

​Key takeaways: 
- A better understanding of their marketing strategy  
- Some pointers on how to tell their story effectively to media 
- Understanding of when to work with a PR firm or hire inhouse. 
- Links to communities (Crypto Comms Collective, ACJR - to source journo & comms relationships)

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Speaker Introduction:
Samantha Yap is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.

​Since establishing YAP Global in 2018, Samantha has grown the team across continents and launched YAP Cast podcast, Contextualised events, and The Context newsletter.


About Yap Global:
YAP Global is a leading international PR consultancy specialising in cryptocurrency, decentralised finance (DeFi) and Web3 storytellin. Founded in 2018, YAP Global has 27+ team members based across the world in London, New York, Singapore, South Africa, and Kuala Lumpur