​Join LWS and Springboards for wine, cheese, fruit and AI

​In a world where algorithms are co-authoring content and machines are shaping consumer experiences, what does creativity truly mean? This panel brings together senior female marketers redefining creativity in an AI-enabled world. We’ll explore:

• ​Whether AI can ever be considered truly creative

• ​Real-world examples of how they're leveraging AI in their teams, campaigns, and personal workflows

• ​Where AI delivers transformative value, and where it still falls flat

​Featuring:

• ​Daniela Lobo - Global Digital Marketing and Customer Experience Director (formerly J&J)

• ​Shelina Taki - Head of Strategic Planning and Insights (PMG)

• ​Rosie Siman Yakob - Co-Founder, Managing Director (Genius Steals)

​Through a candid and forward-looking conversation, this panel will unpack the myths, the opportunities, and the limits of AI’s creative potential, while celebrating the uniquely human ingenuity that continues to lead.

​This will be a panel of the ages: AI tools built to enhance and support creativity by strategists, for strategists and creatives.

​Springboards is an AI-powered platform built to inspire creativity in advertising. We’ve built generative AI tools around a creative workflow to keep humans in the creative equation. Designed for creative agencies, the platform empowers teams to explore more ideas, faster, without sacrificing the craft of great work. Founded by industry veterans Pip Bingemann and Amy Tucker, Springboards has already partnered with 150+ agencies globally.