Fixing ABM's Broken Promises with Sangram Vajre, Mason Cosby, & Katie Berg
They helped shape account-based marketing. Now they’re leading its evolution.
Join Sangram Vajre (author of ABM is B2B, co-founder of Terminus, now CEO at GTM Partners), Mason Cosby (Founder of Scrappy ABM), and Katie Berg (VP of Marketing at Klue) for a live conversation on how legacy ABM tools fell short and what it takes to make ABM work today.
We’ll explore how GTM teams are moving from vague account intent and black-box scoring to precise person-level signals and AI-orchestrated plays, without needing a black belt in “GTM Engineering”.
What we’ll cover:
✅ What traditional ABM platforms got wrong
✅ Why sales and marketing still struggle to align
✅ The shift to real buyer signals at the person level
✅ How modern GTM teams are adapting their ABM strategies
➕ Plus: Live audience Q&A