

Prompt to Profit with Susquehanna: The Drama Behind Building a Short Drama App
Short drama has exploded in China and now has a $13B market with platforms like HongGuo growing to 140M+ MAUs in 15 months. As Indian founders eye this space, there’s one question: how do you actually build one?
In this founder-focused session, Susquehanna Asia VC and BytePlus go deep into the building blocks behind the world's fastest-growing short drama apps, from infrastructure to content, monetization, and user growth.
What we’ll cover:
🎬 Global short drama market: user behavior, formats, revenue models
🛠 How infrastructure unlocks exceptional user experiences
📈 Case study: How HongGuo scaled to 140M MAUs
💰 Monetization: IAP, IAA, freemium, hybrid strategies
🔍 Live walkthrough of some of the top Chinese short drama platforms
🚀 Limited spots available – register now!