Cover Image for Landing Pages 201 with Mike Pryke: Optimising Conversions and Building Smarter Funnels

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Landing Pages 201 with Mike Pryke: Optimising Conversions and Building Smarter Funnels

Oneday Community

Zoom

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About Event

You’ve got a page, you’ve got traffic—now it’s time to make that traffic work harder. In this tactical session, Mike Pryke dives into the tools, metrics, and frameworks to turn bounces into buyers and clicks into conversions.

Whether you’re trying to increase demo signups, email capture, or upsells, we’ll help you fine-tune your funnel and build a landing page that actually moves people forward.

What We’ll Cover:

• Conversion rate benchmarks—what’s actually good and what’s fixable

• Smart A/B testing—where to test and what variables to prioritise

• The funnel mindset—how to design what happens after someone signs up

• Traffic quality vs. page quality—how to tell the difference

• Message testing—refining your value prop through fast, low-cost page tests

Live Exercises:

✅ Set up an A/B test using a tool like Google Optimize or Unbounce

✅ Map your funnel from click to conversion—spot the leaks and bottlenecks

Presented by

Oneday Community

This is the community of the Oneday MBA members. Join our events to level up your skills, swap stories, get the inside scoop on the industry, and make meaningful connections.

Hosted By

32 Going