[Webinar] AI-First Performance Marketing in a Cookieless World: A Playbook for SaaS Founders

​🎤 Speakers

• ​Swati Paliwal – Head of Marketing, Sprouts.ai

• ​Neeraj Kumar Ravi – Performance Marketing Expert
  
  🔍 About the Session
  Third-party cookies are disappearing, and with them, the old playbook for customer acquisition is also fading away. For SaaS founders, this shift threatens to drive up CAC, break attribution, and make targeting less precise. But disruption also brings opportunity.

​The same force changing the rules—Artificial Intelligence—is also the key to winning in this new era.

​This 60-minute, no-fluff session will give Seed to Series A SaaS founders an actionable playbook to build a resilient, AI-first performance marketing engine that thrives in a privacy-first world.

​💡 What You’ll Learn

​Part 1 – The Perfect Storm: Why This Matters NOW

• ​The Cookieless Cliff – what’s changing and why it’s urgent.

• ​The SaaS Founder’s Dilemma – from rising CAC to broken attribution.

• ​The AI Dawn – using AI as a practical, high-impact tool (not just a buzzword).

​Part 2 – The AI-First Playbook: 3 Pillars of Cookieless Growth
1️⃣ Fortify Your Foundation – Own your first-party data and unify your CRM, web, and product insights.

2️⃣ AI-Powered Audience & Acquisition – Move beyond lookalikes to predictive targeting with Google PMax, Meta Advantage+, and LinkedIn AI tools.

3️⃣ AI-Driven Creative & Conversion – Use AI to write better ad copy, test creative variations, and personalize landing pages at scale.

​Part 3 – Fireside Chat & Enterprise View
Swati Paliwal will share her perspective as a marketing leader navigating the cookieless transition, with insights from the enterprise side.

​Part 4 – Audience Q&A & Takeaways

• ​Get your questions answered directly by Swati and Neeraj.

• ​Walk away with clear action steps: Own Your Data, Use AI for Targeting, Automate Your Creative.

​👤 Who Should Attend
Early-stage SaaS founders (Seed to Series A), GTM leaders, and marketers looking to future-proof their performance marketing strategy.