Applied Generative AI for Communicators and Marketers

​Join Dr. Alex Sévigny, APR for two half-day AI training sessions that will cover key principles and applications of generative artificial intelligence for communicators and marketers. Presented by the McMaster University Master of Communication Management program, this session will equip participants with the knowledge and skills to leverage the power of generative AI systems for communications and marketing outcomes.

​In this engaging and interactive, hands-on program, Alex will introduce key concepts, followed by applied exercises, building skills that you can apply immediately to your workflows and deliverables.

​Day 1

• ​State of Gen AI - Risks, opportunities and public opinion

• ​Structured Prompting - Learn to think like a coder so you can prompt with the pros. Get so much more out of your prompting than you currently are.

• ​Build a project - Get your hands on the keyboard to build a deliverable integrating text, audio, and video.

​Day 2

• ​Undertaking a Gen AI brand audit - Learn how to systematically test how your brand is represented on various Gen AI systems and then conduct your first brand audit

• ​Build a custom GPT - Learn how to build your own GPT catered to your needs, and actually develop the first version of it.

• ​Automate your processes - Learn Alex’s unique method for rating processes and restructuring your workflows around gen AI to maximize your effectiveness and free up time for creativity and strategy.

​Technical Requirements:

• ​Ability to join a Zoom with camera and audio

• ​1-month paid ChatGPT Plus subscription (~$45 CDN)

• ​Laptop or desktop computer that can run ChatGPT Plus