

How African Startups Can Leverage AI to Drive Product Adoption
African startups are building incredible products, but even the best tech can struggle to gain traction if it doesn’t resonate with its audience. In this webinar, we’ll explore practical ways lean teams and early-stage founders can leverage AI to:
Clarify their product messaging for a stronger market fit
Accelerate go-to-market efforts without burning through budgets
Connect with their audience in a meaningful, lasting way
Speakers:
Dr. Shikoh Gitau – Founder & CEO, Qhala (Kenya)
Mariam Eskander - Senior AI Product Manager (Egypt)
Kelvin Obasuyi – Senior Product Manager (Nigeria)
Olajumoke Adigun – Product Marketing Manager (Host)
📅 Date: Monday, 1st September 2025
🕐 Time: 1 PM – 2 PM WET
📍 Location: Zoom (link provided upon registration)
Whether you’re a startup founder, product leader, or marketer, this conversation will give you actionable insights and playbooks to help your innovation land and scale.