Beauty and the Brain: Understanding Our Perception of Beauty and its Impact on the Built Environment Through Neuroaesthetics at DWC

​Whether we are aware of it or not, we are constantly experiencing, surveying, and judging the world around us. But do we really know what is happening when we deem something to be beautiful, bland, or uncomfortable?

​Join us for an interactive introduction to neuroaesthetics, the emerging field at the intersection of neuroscience, psychology, art, and design. Discover how the brain processes and responds to beauty, what science is revealing about our aesthetic biases, and how these insights can transform the way we design spaces to evoke emotion, enhance well-being, and influence human behaviour.

​Together we will explore how to harness the power of Neuroaesthetics to inspire and inform design decisions to create aesthetically pleasing and engaging experiences for the built environment.

​Doors Open at 1:00 PM

​Event Starts at 1:30 PM

​Event Ends at 3:30 PM

​Cover image credit: Teknion

​Accessibility Note: The Heather Edward Theatre at Contemporary Calgary is wheelchair accessible via elevators and ramps, and the building has designated accessible parking and washrooms. Seating arrangements are inclusive, and volunteers will assist with wayfinding. For sensory-sensitive guests, quiet areas are available, and noise levels will be moderated. The venue supports a calm and inclusive environment for neurodiverse attendees.