Brand Strategy and Storytelling Workshop
Workshop facilitated by: Amy McGann | owner of Unbridled Form: Brand strategy and artistic design for inspired entrepreneurs.
**This event is for Sky Oro members and Girl Get After it members only**
This workshop is for business owners looking for more clarity and alignment in how they’re showing up online, in-person, and everywhere in between. Whether you’re in the early stages of business or have discovered your work in the world and are ready for something deeper, this approach can support you.
You love what you do. Maybe you’ve built something you’re proud of, or you have an idea you can’t wait to bring to life. But when it comes to showing up—writing a newsletter, creating an offer, designing your logo, or simply talking about what you do—it’s hard to maintain consistency without feeling boxed in or overwhelmed.
What if, instead of second-guessing, you had a clear, strategic foundation that made these decisions feel intuitive? A framework that keeps your brand cohesive and compelling, while still leaving space for evolution and creative freedom?
⭐️ That’s where brand archetypes come in ⭐️
In this workshop, we’ll explore the twelve core archetypes and identify which ones resonate most with you and your brand so that you can:
Define your unique voice & personality so you stand out in your space.
Clarify your messaging & offers so they feel magnetic to the right people.
Create consistency across your brand while still having the flexibility to evolve.
Build a deeper connection with your audience by tapping into universal storytelling themes.
🚨 How to Get the Most Out of This Workshop
Download my free guide to brand archetypes before the workshop. It’s a quick and visual read, and giving it a glance ahead of time will help us go deeper into application rather than just covering the basics. You’ll also get printed prompts at the workshop, but I recommend bringing the full guide for reference.
Bring your biggest brand questions. Whether you’re figuring out how to stand out in a crowded market, refining an offer so its value is crystal clear, or trying to create more consistency across your brand, this workshop is your space to explore, ask, and get clarity.
👉 At the end of the day, brands exist for one reason: to create meaning and inspire connection.
The most successful brands tap into universal, deeply human stories (archetypes). Beyond offering products or services, they fulfill emotional desires, connect with their audience on an emotional level, and become symbols of something greater. This workshop is designed to help you uncover the foundational story of your brand—giving you the clarity, consistency, and confidence to create a brand that feels as intentional as it is inspiring.
✨ By the end of this workshop, you’ll walk away with: ✨
A deeper understanding of how your brand’s archetypes shape your positioning.
Clear ways to integrate archetypal storytelling into your messaging, offers, and overall brand experience.
More confidence in how you show up—online, in person, and everywhere in between.
This isn’t about forcing yourself into a box. It’s about unlocking the most natural, aligned way for you to build a brand that’s as intentional as it is inspired.