Product Education: The Overlooked Key to Growth & Why It Matters More Than Ever
In today’s oversaturated market, it’s not more marketing that drives growth — it’s better education.
This live session explores how product education transforms store teams and therapists into confident, compelling storytellers who sell through connection, not pressure. When your team understands the why behind a product and can communicate it clearly, they’re 40% more likely to convert — and far more likely to create loyalty and repeat business.
We’ll unpack why traditional training often fails, how storytelling builds trust at the point of sale, and what it takes to turn product knowledge into real, measurable results.
Who This is For: Commercial Managers, Marketers, VPs, and Retail Drivers & Leaders.
What You’ll Learn:
Why education is the missing link between campaign and conversion
How emotional connection and storytelling drive sell-through
Real-world strategies to build confidence and connection in your teams
How to use training to drive performance, loyalty and repeat business
Because in a world full of choice, confidence, not noise, closes the sale.
About the Host: Arif Isikgun has worked with giants such as LVMH, Guerlain, L'Oréal as well as many other well-established independents across the word. With over 17 years of immense experience working in all levels of beauty, luxury retail and spa, launching and educating brands globally. He founded and launched Ai Beauty Consultancy in 2019, and has since gone on to become an award-winning strategic thinker within education.
THE BOARD is a collective of 230+ coveted experts across Fashion, Beauty, Tech, and Sustainability. We match talent with fractional or project based engagements to fill talent gaps, solve challenges, and accelerate growth.