"The Contet": Master Account Based Marketing, RevOps and AI Agents with HubSpot

​Agenda:

Welcome and Introductions

​Overview of Hubspot and ABM, including relevant topics

​LinkedIn-HubSpot ABM Orchestration: Driving Results with Integrated Ads

​In this session, we will deep dive into synchronizing advertising strategy with CRM insights to deliver relevant ads directly to key decision makers in target accounts.

​Topics we will cover:

​Creating target account segments in HubSpot and syncing them with LinkedIn Campaign Manager.

​Peronalizing LinkedIn campaigns for segments, decision makers and individual accounts.

​Setting up HubSpot workflows for sales to prioritize outreach to engaged accounts.

Measuring LinkedIn ads' influence on pipeline and revenue with tools like Fibbler.

​Personalizing the Buyer's Journey with AI-Driven Content

​This session will explore how to leverage AI-powered tools to personalize the buyer's journey, ensuring that each interaction is relevant and engaging. We'll delve into practical strategies for creating dynamic content, tailoring messaging, and optimizing engagement based on individual buyer behavior and intent.

​Topics we will cover:

​Utilizing AI to analyze buyer intent and preferences for dynamic content generation.

​Implementing personalized email sequences and targeted outreach strategies based on AI-driven insights.

​Optimizing content delivery channels and timing to maximize engagement and conversion.